2018 – New licensing model for the WP Activity Log WordPress plugin

2017 was a great year for the WP Activity Log plugin. During this year we have reached and surpassed a few milestones we have set for ourselves, such as:

  • 50,000 active installations (we have 60,000+)
  • 500+ paying customers (we have nearly 1,000)
  • Keep & improve the good user rating (plugin has a positive rating of 4.7/5 )

The first version of the WP Activity Log plugin was released on the 24th of May 2013. It all started as a hobby, and today more than 60,000 WordPress website owners and site administrators use it to keep a log of every change that happens on their blogs, websites and multisite networks.

Though this is just the start. In 2018 we are stepping up the game! We want to keep on improving WordPress’ most popular, comprehensive and robust activity log solution. The first change we will make to help us build a more robust business that allows us to further develop the plugin is the plugin’s licensing model. We are making it easier for us and the users, which also mean more time for research, development, and product maturity growth. Buckle up, this post will tell you all about the new changes.

Free & Premium Subscription Licensing Model

We are scrapping the individual add-ons model. The new licensing model will be a yearly subscription and the plugin will be available in the following editions:

  • Free (the free edition of the WP Activity Log plugin will remain as is)
  • Starter Pack (Comprehensive Audit Log + Search + Email Notifications)
  • Professional (Includes the Starter Pack, Reports + Users Sessions Management + External database & Integrations)
  • Business (Includes the Professional Pack and Priority Business Support)

Below is a table with a visual reference of the new licensing model and plugin’s editions.




Email & Phone
Comprehensive activity log
Email notifications
Instant SMS alerts
Search & filters
Users sessions management
External DB & integrations
Priority support

When Are We Switching to the New Licensing Model?

We are planning to switch to the new licensing model by mid January 2018. Most of the work is ready and currently we are testing the setup and the new licensing mechanism. We are also working on a new awesome website! You can’t have a market leading plugin without a good lucking website.

Why Are We Switching the WP Activity Log Licensing Model?

When we started the plugin, we chose to sell individual add-ons to give more options to the users. Though the statistics have showed us that our users prefer otherwise – more than 99% of our sales are of the full bundle of add-ons.

Therefore considering that maintaining individual add-ons is much more demanding in terms of development, testing and sales (licensing, fees etc), and 99% of our customers buy the all add-ons bundle, it was a no-brainer to switch to a simpler free VS premium licensing model. The new licensing model will make things easier for both us and you, the users. Even troubleshooting support issues will be much easier now and with the new licensing mechanism we will also be able to provide fully functional trials of the premium edition!

What About the Existing Customers?

All the customers who have purchased the all add-ons bundle will be upgraded automatically to the Professional edition and their current renewal fees will be grand fathered.

Those customers who have purchased a single add-on will be given the chance to upgrade to any of the new editions for a discounted rate. If they choose not to upgrade they can keep on using the individual add-ons. Note that we will no longer be releasing updates for the individual add-ons unless there are security issues.

The Future of The WP Activity Log Plugin

We started off with the aim of helping businesses build a robust logging, monitoring and incident response solution for WordPress websites and multisite networks. This change will allow us to continue what we have set out to do in a better way, thus developing an even better and more comprehensive WordPress activity log plugin solution.

If you have any questions, feedback, require help with the plugin or would simply like to get in touch, please use our contact form or send us an email on info@wpwhitesecurity.com.

We look forward to having you onboard as our customers!

Keep tabs of users & other activity on your WordPress site

Ensure user accountability, ease troubleshooting, get instantly notified of critical changes, generate user activity reports, & improve the security posture of your WordPress website.

2 thoughts on “2018 – New licensing model for the WP Activity Log WordPress plugin

    1. Hello Collins,

      We are still working on the pricing and from what I can see there won’t be any major changes.

      What’s for sure is that the multiple sites licenses will get cheaper, and that is good news since most of our users have multiple site licenses.

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